01
02
03
04
Amazon Music
Amazon Music introduced a new “HD” streaming tier allowing fans to listen to over 60 Millions songs in the highest quality streaming audio. Well behind their competitors in market share and brand awareness, Amazon Music needed content franchises and social idea that set their product a part.
01 Discover Something Good: A seamless, narrative-driven Instagram Story series that introduces users to new music through artist-affinity mapping. Each frame transitions fluidly to create a continuous, immersive discovery experience.
02 Release & Rotation Round-Up: A dynamic story template featuring exclusive clips of top-tier artists discussing their latest projects. It bridges the gap between creators and fans through high-impact, short-form video commentary.
03 HD Mark Ronson Zine: A premium social campaign designed to demonstrate the technical superiority of Amazon Music’s HD streaming. This digital zine explores the nuanced sonic details and acoustic depth that are typically lost in standard file compression.
04 Heat Check: A high-visibility template showcasing the definitive leaders of the R&B and Rap charts. It spotlights the current number-one artist alongside the top two contenders to visualize real-time chart momentum.